On Thursday, Tal Dehtier, founder of Oliberté Footwear, spoke at the College of Business Ethics Speaker Series on how to build a successful business and ethical concerns within it, focusing on his personal experiences as well as the process of how he began his shoe making company in Africa.
Dehtier’s main angle was building relationships in order to have a successful business, and building trust within those relationships. To emphasize those relationships, Dehtier told stories of his personal experiences as well as stories of his friends and family.
Professor Jay Johnson said that he thought Dehtier did a good job presenting information in “an entertaining and enlightening way.”
“I really liked his stories,” said Claire Holly, who liked a story in particular about a fish salesman who tricks a customer into buying his last fish, which Dehtier related to his advice to entrepreneurs reinventing old things instead of making new discoveries. He tells his audience to stick with what works, instead of looking towards new technological advancements.
Johnson was also impressed with Dehtier speech on building trust. “Once that trust is built, it becomes a powerful commodity,” said Johnson, which he said is why trust is important.