Nick Elliot, Campus Activities Board Coordinator, hopes to raise the number of students attending the Strawberry Jubilee from around 2,000 to 3,000 students for the 2018 Strawberry Jubilee. However, boosting attendance at the jubilee is not an easy task.
Advertising was the main struggle this year. The board was not allowed to put flyers in the academic halls, but was, instead, encouraged to use the union televisions, dormitory boards, and social media to spread the word of upcoming events. On the day of the jubilee, CAB made a Snapchat filter promoting the event. Another way that CAB advertised the jubilee was by reaching out to other campus organizations and off campus parties.
The advertising tactics Elliot and the CAB utilize are successful. Every year around 20 or more organizations set up booths to be a part of the jubilee. This year the CAB had henna tattoos, Build-a-Bear, flower crowns, and photo booths out to support the theme, “Strawberry Jubilee Forever.” The Health Center, Math Center and sororities also joined in the fun to raise money for their organizations’ cause. Students were lined up at these booths 30 minutes or more before the jubilee began waiting to have a chance to get a free shirt, a cupcake, or red beans. The free food and drinks that Campus Dining Services provided lured the students in, but CAB hopes to keep the students at the jubilee with these other activities available to them.
Elliot believes that with proper advertising and feedback from the student body, next years’ jubilee can be much bigger. He said that CAB plans to poll to the student body about the effectiveness of the Strawberry Jubilee advertising. As for spoilers, he did not have any to share about the theme or any other exciting facts for next year’s jubilee.
For more information about the organization, follow @SoutheasternCAB on Instagram or Twitter for the latest updates on all things CAB.
The 2017 Strawberry Jubilee took place on April 26, from 11 a.m. – 2 p.m. in the student union yard. CAB hosts this event every year in hopes of giving students a chance to unwind before finals begin. The event celebrates the close of another semester with free food, drinks and activities for the students.