You can bet your last dollar of Cubs Cash that employers are going to type your name in a search engine the moment you submit your application. What do you want them to find? An incomplete LinkedIn profile and a One Direction fan fiction you published on Wattpad when you were twelve, or an assortment of consistent, updated, and positive information about you?
The latter is your personal brand. It’s a marketing tool that illustrates who you are and if you choose, your employability. You can have a stellar GPA and internship experiences galore, but neither of these are going to do much for you post-graduation if you are unable to sell yourself.
So how do you start building your personal brand? Well, Canva is a free (yes, free like the scantrons in the SGA office) graphic design software that provides several tools to help you conceptualize your unique, virtual identity.
Here are 3 user-friendly tools:
Your personal logo is a symbol of what you represent. Canva supplies dozens of templates to evoke your creativity. You have the power to manipulate the shapes, colors, fonts, and symbols to your liking. You can even add a catchy slogan.
Once you’ve finished, be sure to download your logo as a png file. Then, paste it to your social media platforms, personal website, and business cards.
Canva is also a great resource to create logos for your blog, podcast, or YouTube Channel.
We get it. Resume templates are everywhere. Though, Canva’s templates have a little extra flair that will make yours stand out. As a communication major, you have the leeway to add a pop of color to your CV, but be careful! Ensure that the actual content is easy to read and the layout is not too distracting.
Download your resume as a PDF and keep it in your Google Drive. This way, you can easily send it from your mobile phone without a computer.
Online resumes are excellent, too! Build yours using Canva’s Presentation templates.
- Business cards
You never know who you might run into. Handing out tangible business cards is a great way to make an impression when networking, and Canva has several templates.
After pasting your logo on your card (consistency is key in personal branding), consider adding a QR code to your LinkedIn or personal website. Remember: cutesy designs are cool, but words that are hard to read are not. With Canva, you can prioritize legibility and creativity!
You will blink and it will be time to apply for graduation, if that time hasn’t come already. What is urgent now is for you to start preparing for the Real World. Consider your audience and begin branding yourself as the communication scholar and professional you’re becoming.
Oh, and don’t give us the “I’m a broke college student” excuse, either. Canva is as free as the home football games for students at Strawberry Stadium. And if you are looking to ball out with your refund check, don’t be afraid to explore the premium options on Canva.
You already know your major, Comm Lion. Now let’s get you employed.