Bra La Vie wins prestigious national award


The Best of Intima Award display in Bra La Vie’s shop window.
Photo by Catherine Monica

Andrea Kopfler, owner of Bra La Vie,  accepted the award for Most European Flair at the Best of Intima gala in New York City on Aug.3, putting Bra La Vie among the top five lingerie shops in the nation.

Kopfler said, “It is such an honor. The Intima awards are like the Grammies of lingerie.”

There were over 200 independent lingerie retailers nominated across the United States and Canada. The nominees were narrowed  to 33 finalists and divided into five categories.

Kopfler said she was surprised when she was nominated, so the win was totally unexpected. The shop had not even reached its second birthday in October before receiving the award. When Kopfler heard one of the winning owners say she had been trying to win for nine years, she realized what a huge deal it was to win.


Bra La Vie’s shop sign and black and white awning.
Photo by Catherine Monica.

Linda Bonaccorso, Hammond native and Bra La Vie certified fitter, said, “I am walking with my head a little higher. There has never been a shop like this in Hammond, and I think the people will be proud to know there is a bra fitting boutique of this caliber in our town.”

Kopfler said the shop has all the little bits and pieces. From the products, the European brands, the location in historic downtown Hammond, the exposed brick and hundred-year-old building, it all appeals to the European flair category.

“The award really belongs to the community and the customers, not just me. No customers, no shop. We really just want to take care of our community. We really have a little jewel here in downtown Hammond” Kopfler said.

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Andrea Kopfler standing outside Bra La Vie shop doors.
Photo by Johnny Chauvin

Kaitlyn Lassalle, Southeastern student and Bra La Vie customer, said, “I love having such a great shop right here in town. You don’t have to drive to Baton Rouge or Mandeville to buy a bra.”

Bra la vie specializes in bra fittings from band sizes 30 to 50, sleepwear, lingerie, and post mastectomy bras and breast prosthesis. Kopfler said, “We are always expanding as we learn more about the lingerie business to fit our customers needs.” Kopfler hopes to be nominated again next year.

For more information on Bra La Vie, Contact Andrea Kopfler at (985) 662-5065.

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Map of Bra La Vie’s location in downtown Hammond.


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